Warner Bros. expands movie rentals via Facebook with five more high profile titles

After dipping a toe in the waters with The Dark Knight, starting tonight Warner is offering five more movies for streaming on Facebook including Harry Potter and the Sorcerer's Stone, Harry Potter and the Chamber of Secrets, Inception, Life as We Know It and Yogi Bear. The deal remains the same, with United States viewers able to pay for a 48-hour viewing window instantly in Facebook credits then enjoy the flick with full functionality on the page, and pause/resume tied to their login on the site. Even with an increasing number of movie titles including recent ones like Yogi Bear that just debuted last week, it's hard to see any VOD service seriously challenging the current video rental incumbents like iTunes and Netflix, especially one that offers only SD rentals viewable on the PC. What it does offer however is a quick way for Warner to monetize the significant Facebook communities around popular movies, which may be enough to keep this program growing for the foreseeable future. Either way, the pages should be live starting at 1 a.m., check the press release after the break if you need more details.

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Warner Bros. expands movie rentals via Facebook with five more high profile titles originally appeared on Engadget on Mon, 28 Mar 2011 00:30:00 EDT. Please see our terms for use of feeds.

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